Tuesday, 23 October 2012

This is a prime example of PRICE SKIMMING. With the Iphone 4 previously costing 3300dhs and now costing 1700dhs. THATS A HUGE DIFFERENCE!!! http://store.apple.com/ae/browse/home/shop_iphone/family/iphone/iphone4?afid=p219%7CGOAE&cid=AOS-EMEA-KWG-GO_UAE_iPhone-AE
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3 comments:

  1. Anonymous23 October 2012 at 04:10

    good one old chap!

    ReplyDelete
  2. Mrs Oates23 October 2012 at 21:39

    This is an excellent example of Price Skimming - Alex what do you think the benefits are to Apple of using this price skimming? [This could be a potential exam question].

    ReplyDelete
  3. Mr. OatesSoSimple23 October 2012 at 23:15

    Hi Alex, Great example! But what pricing strategy are they currently using if originally it was price skimming when the product launched?

    ReplyDelete

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