Place and the Marketing Mix

So over the weekend Mr Oates and I were shopping in Dubai Mall and came across a cool pop up shop:

Why do you think this a good 'place' for Jack Wills to locate a pop up shop? What other 'P's do you think we can relate to this image? Blog away Y10's!

Take a look at this, its pretty inspiring!   http://www.incomediary.com/inspiration-from-20-of-the-worlds-top-online-entrepreneurs

A business has to be involving, it has to be fun, and it has to exercise your creative instincts. – Richard Branson

Interesting to find out how celebrities broke into the world of entrepreneurs and became even more rich than they are now! Here are the top ten who became uber rich through a product.

http://www.businessinsider.com/10-super-successful-celebrity-entrepreneurs-2009-12?op=1

They have endorsed products such as Dr. Dre Beats or record companies in Jay-Z's case.

     

Red Bull and Promotion

Morning Y10! Take a look at this for promotion:

You need to have a go at this exam question and post your answers - Remember your exam technique! To what extent is promotion the most important 'P' for Redbull? [6 Marks]

Just found this helpful song on Youtube for GCSE business studies.
http://www.youtube.com/watch?v=zFENz_nnrq8

Rich Entrepreneurs

This is a link on the top 10 richest Entrepreneurs in the world.
http://www.letitflow.com/top-10-richest-entrepreneurs-in-the-world/

Check it out and tell em wht you think.

OMG look at these crazy new products. PRETTY AMAZINGGGGG!!  http://www.businessnewsdaily.com/1738-crazy-products-inventions.html

Top 10 Rich Entrepreneurs

I have just looked at this page with the top 10 richest entrepreneurs. I think this could help people because it could teach and tell them how they got rich and how they started in their business. I really thought it was amazing how rich these people got from it.

http://www.letitflow.com/top-10-richest-entrepreneurs-in-the-world/

Check it out and tell me what you think about it!

-Seb 

Marco Giannini - Entrepreneur

Marco Giannini

Entrepreneur & Owner and CEO of Dogswell

I picked to blog about Marco Giannini because he started out in his parents' home like us and is now a millionaire. The reason to why he's a millionaire is because he was inventive and creative about what he wanted to do. He didn't aspire to be an entrepreneur, it just came to him in 2003 when his dog was sick with hip dysphasia. His dog wouldn't have its medicine therefore Marco came up with an idea, that would be worth millions, the idea of Dogswell. He started to put the medicine in dog treats in order for his dog to take the medicine. And it worked. 

He went to University of California and got an MBA in entrepreneurial studies. He started out selling the dog treats in little packets out of his car, then sold some to store owners that could sell them in their stores. Gradually, the store owners could not store enough of the treats in their stores, and his company was born. 

The dog treats have been sold in over 7000 pet stores and natural food stores, Dogswell has worked with 45 pet distributors. He started out with only treats then wet dog food. Even though he has a huge business, he still aspires to continue to grow his dog food and treats line. 

He has good entrepreneurial skills because the products are natural and excellent for the health of dogs. Another reason it worked well is because it's a simple product line and it's unique. They express good ingredients and the benefits of it on your dog. He uses a promotional strategy where he gives away 100,000 samples per month. This will get people to try it out and increase the amount of consumers of dogswell. 

What do you think, is there anything else that could have made Marco's company Dogswell such a great success?

This is a prime example of PRICE SKIMMING. With the Iphone 4 previously costing 3300dhs and now costing 1700dhs. THATS A HUGE DIFFERENCE!!! http://store.apple.com/ae/browse/home/shop_iphone/family/iphone/iphone4?afid=p219%7CGOAE&cid=AOS-EMEA-KWG-GO_UAE_iPhone-AE

Entrepreneurs Who Got Rich in 2011.

http://www.inc.com/ss/eric-markowitz/entrepreneurs-got-filthy-rich-2011#0

This link shows a slideshow of entrepreneurs that were very successful with there businesses in 2011. An example of one of the entrepreneurs John Vechey. He works for electronic arts and in 2011 was able to make $750 million for his company. This made him one of the richest entrepreneurs in 2011. 

  Instergram 'Innovation and Entrepreneurs'

I found this article about Instagram which might be useful as we have looked at Innovation! Instagram is a innovative product which has taken photography to a new level!

How would instagram have protected its ideas? Comment here!

http://www.wired.com/business/2012/04/opinion-baio-instagram-trend/

Steve Jobs

Steve Jobs was probably one of the most successful entrepreneurs ever. How did he start off though? How did he manage to take a dying company and transform it into the huge corporation that it is today? This article shows at what points in his life he was able to use the key entrepreneurial skills he was gifted with and how he applied them to the situation to make the most of it. This article will help you to identify key skills needed by an entrepreneur and what steps people take to transform businesses.
What were the key skills he used though...?


http://www.fastcodesign.com/1664863/what-made-steve-jobs-great

                                                              Product Innovation


This link is good, because it tells you how the importance of product innovation and shows also what product innovation is.
http://toolkit.smallbiz.nsw.gov.au/part/14/69/291

This site is explaining the 4 P's of the MARKETING MIX. It may help you study because it includes a video and goes through each process step by step! http://www.mindtools.com/pages/article/newSTR_94.htm

Coco Chanel an entrepreneur

"Success is often achieved by those who don't know that failure is inevitable."- Gabrielle "Coco" Chanel
She is an excellent example of of a great entrepreneur. She is the creator of the Coco Chanel empire which was started in 1913 and till this day is still growing. She was unique and hardworking, starting off with a small hat making business and expanding to full on fashion lines as well as perfumes. Nothing would stop her: not the lack of experience, not even the war that soon exploded. For the rest of her life she would work as both craftsman and businesswoman, implementing her own view of the art of dressing on her ever expanding clientele.   

http://www.youtube.com/watch?v=12lzdEBpW9U

 A link on top tips for entrepreneurs from Richard Branson, this links to our work on enterprise  

Anyone in need for the definition of Innovation and Invention just remember, to innovate is to make better a product and to invent is to create something unique. <--Invention

<--Innovation

Welcome

'If you can't make it good at least make it look good' Bill Gates 1999. 

Welcome to the Y10 Business Studies and Economics student blog

This blog was created especially for the Y10's who are following the new course.

It will have access to course material, exam past papers and links to interesting Business resources!

Exam Materials

The Y10 students follow the Edexcel GCSE Business Studies and Economics course - which will be assessed via two exams (end of Y11) and controlled assessment assessed in the summer term of Y10.

A course specification can be found here: http://www.edexcel.com/migrationdocuments/GCSE%20New%20GCSE/GCSE_Business_Spec_2012.pdf

Students are currently studying Unit 1 which is all about 'starting a new business'.